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SAHSPL gets Delhi-based Punjab Sweets under its brand portfolio
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Thursday, 27 January, 2011, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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South Asian Hospitality Services Pvt. Ltd (SAHPL), one of India’s leading restaurant management companies, has tied up with Delhi-based Punjab Sweets.
Punjab Sweets is one of the prominent and successful household names in New Delhi.
SAHPL’s tie-up with Punjab Sweets has now increased its bouquet of offerings in the food & beverage industry.
Punjab Sweets was established about 60 years back in Karol Bagh, New Delhi, and is popularly known for its delicious channa bhaturas, dosas, mouth-watering gol gappas and chat besides its popular Chinese burger along with other popular south Indian dishes and Indian snacks.
Commenting on the tie-up, Pradeep Sehgal, CEO, SAHSPL, said, “With this tie-up, SAHSPL has the exclusive right to open and expand the legendary Punjab Sweets across the country in various formats, be it restaurants or food courts. We plan to open 8 to 10 new outlets of Punjab Sweets in the current year.”
He further added, “We are taking special care in tying-up with various brands so as to expand the business under various formats while keeping in mind the taste of people of all ages with specific focus on value for money options.”
Dindayal Chetal, owner, Punjab Sweets, added, “Through this tie-up and SAHSPL’s expertise, we are confident of growing the brand manifold and further increase its popularity in north India.”
With this tie-up, SAHSPL adds another food & beverage brand to its kitty. The existing brands inlude Subway, Nirula’s, Moti Mahal, Rajdhani thali, Tibchi and Dosa Hut.
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