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Parle Products launches Salted Peanuts under its Parle Namkeen range
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Friday, 14 August, 2015, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Parle Products, a leading name in the biscuit and confectionery segment, has announced the launch of Parle Namkeen – Salted Peanuts. Introduced under the company’s Traditional Namkeen Category, the product consists of peanuts that are fried and salted for snacking.
Other products under the range are Moong Dal, Hot n’ Spicy mixture, Khatta Meetha mixture, Aloo Bhujia, Bhujia Sev, and Tasty Peanuts.
B K Rao, deputy marketing manager, Parle Products, said, “Consumption of nuts have always been popular amongst Indian consumers. The coated masala variety, Tasty Peanuts, was launched earlier this year and has received an overwhelming response. With this new variant we are offering our consumers with a wider choice from their favourite brand and we plan to capture a 20% market share by the end of this year.”
The product will be available across India and as an introductory offer, the packs will contain 25% extra volume. The packs are priced at Rs 5 for 22.5 gm.
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