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Parle Products launches Happy Happy Cream Biscuits in 60g & 120g packs
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Wednesday, 19 February, 2014, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Parle Products, one of India’s leading biscuit and confectionery makers, launched Parle Happy Happy Cream Biscuits - the latest variant in its ‘Happy’ series (after Parle Happy Happy Choco Cookies). It is currently available in two variants - a 60g azure pack priced at Rs 10 and a 120g pack (in the same colour) priced at Rs 20 - at kirana and modern trade outlets.
Commenting on the launch of Parle Happy Happy Cream Biscuit, Shalin Desai, group product manager, Parle Products, said, “The sandwich biscuit segment has not seen any significant launch recently, thus making it a good time to introduce Parle Happy Happy Cream Biscuit. With consumer preferences and needs changing with time, we would like to offer them an option of premium but value-for money sandwich biscuits.”
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