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Parle Aloo Laccha launched in two flavours - Classic Salted, Piri Piri
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Tuesday, 05 August, 2014, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d  Parle Products, one of the leading players in the Indian biscuit and confectionery manufacturing segment, recently launched Parle Namkeen Aloo Laccha.
Parle Namkeen Aloo Laccha is made of potatoes and synonymous with travel snacking, social gatherings or just as a quick on-the-go savoury.
They are thin, crispy fried potato sticks available in two flavours – Classic Salted and Piri Piri.
B Krishna Rao, deputy marketing manager, Parle Products Ltd, said, “Parle Namkeen Aloo Laccha is an interesting variant we have launched under the traditional namkeen range.”
“The potato sticks are thin, textured to ensure an added crispiness paired with a delectable taste,” he added.
“The two flavours have been launched after research with consumers. Classic Salted is iconic in India, and Piri Piri is a unique in this category,” Rao stated.
“The packs have been designed specifically to fit the on-the-go lifestyle of today's consumers,” he added.
Parle Namkeen Aloo Laccha Classic Salted is available in a 25g pack, while Parle Namkeen Aloo Laccha Piri Piri is available in a 22g pack. Both are priced at Rs 10.
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