|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Number of Vadilal's Happinezz Parlours could cross 200-mark by end-2013
|
|
Saturday, 02 June, 2012, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
|
fiogf49gjkf0d Vadilal Industries Limited, one of the country's leading ice cream and frozen dessert players, has chalked out an expansion plan to increase its retail reach through its Happinezz Parlour outlets. In addition to the current 176 outlets, the company plans to add 50 more Happinezz Parlours by the end of the financial year 2013. While expansion through the franchisee route will continue and constitute a large part of the total number of Happinezz outlets, the company-owned outlets too will be ramped up in a big way.
Vadilal has always focused on tapping the customer preferences and likewise innovating with our products and services to offer our consumers maximum happiness with affordability. Its Happinezz Parlours have not only been the USP, but also acted as an important link to the customers. Encouraged by the success of the company-owned outlets in Gujarat & Rajasthan, Vadilal wants to replicate it in niche markets like Delhi and Uttar Pradesh.
Devanshu Gandhi, managing director, Vadilal Industries Ltd, said, "Happinezz Parlours are exclusive ice cream boutiques designed to meet the expectations of ice cream connoisseurs. The parlours ensure a nice ambience where one can enjoy not just world-class ice creams, but also a wide variety of sundaes, shakes, floats, ice cream sodas and many other ice cream concoctions. For Happinezz Parlours, we offer a separate product range - the Happinezz series, which includes Happinezz bulks (gallons), 500ml tubs, etc. These are available only at Happinezz Parlours. Strict quality and hygiene are maintained during production. This provides a great business opportunity in the organised retailing of ice creams."
Vadilal has emerged as the leading ice cream and frozen desserts player in India owing to its strong brand identity, good product quality, timely supply and extensive reach. A major success factor has been its ability to cater to different market segments through multiple product ranges. Vadilal has the largest range of ice creams in the country with 150-plus flavours which are sold in a variety of more than 300 packs and forms. The range includes cones, candies, bars, ice lollies, small cups, big cups, family packs, and economy packs. It offers something for all tastes, preferences and budgets.
|
|
|
|
|
|
|
|
|
|