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New logo of Parag Milk Foods unveiled; Co to launch whey-based product
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Thursday, 22 January, 2015, 08 : 00 AM [IST]
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Harcha Bhaskar & Rashmi Nair, Mumbai
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fiogf49gjkf0d Parag Milk Foods Pvt Ltd, dairy player with a significant presence in Mumbai, Pune and Andhra Pradesh, launched its corporate identity logo at a city hotel. It would soon launch a whey-based product, which is in the beverage and powder forms.
“It would enter the market in the next one year and target youngsters,” stated Devendra Shah, chairman of the company, whose product range includes ghee, cheese and 100 per cent cow’s milk.
He added, “As a marketing organisation, we realised the need to connect the brand portfolio with the parent organisation. This builds a sense of confidence in the consumers’ mind about our endeavour with the new corporate identity.”
“It speaks of who we are as a company - multi-dimensional, inventive, dynamic, modern and bold. With a portfolio of amazing brands, we have a steadfast commitment to delivering exciting, quality products to the Indian consumer,” Shah added.
“Our new identity is reflective of this promise, and the many exciting developments to come. The new year rings in a new wave of excitement and challenges, and we are looking forward to it,” he added.
Strategic brand consultancy firm Scion developed Parag’s new logo and brand identity. “As its brand partner, we have been closely involved with the development of Parag’s multi-brand story,” said Ramesh Rao, the company’s managing director.
“The new corporate branding system supports and reaffirms the purpose, values and culture that have been at the foundation of the company. The bold vibrant logo comprises a splash of milk with a star as its central graphic element,” he added.
“It celebrates the company’s culture of passion and innovation. The brand expression, ‘Ideas for a new day’, captures the brand’s promise of making milk moments inspiring and enjoyable,” Rao said. He added that the promise was deeply rooted in the company’s heritage and had been fundamental to its success.
Shirish Upadhyay, senior vice-president, strategic planning, said, “We are a well-known company, and are growing at a compound annual growth rate (CAGR) of 25 per cent every year.”
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