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Mother Dairy launches Impulse, Take-home range of ice cream in Chennai
Thursday, 07 March, 2013, 08 : 00 AM [IST]
Our Bureau, Mumbai
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Mother Dairy, one of India’s leading ice-cream brands, recently entered the Chennai market with the launch of its entire range of ice-cream in two ranges, namely the Impulse range and the Take-Home range. Also on offer is Mother Dairy's premium Classics range.

“Having won the hearts of millions of consumers across the country, Mother Dairy’s ice-cream is all set to delight the taste-buds of the ice-cream lovers of Chennai. We are sure that the people of Chennai will enjoy the goodness of ice–cream in its purest form as offered by us. Mother Dairy offers the widest and most comprehensive range of ice creams, with flavours and formats developed for every occasion to delight everyone in all age groups.” said Subhashis Basu, business head, dairy products division, Mother Dairy.

Made from milk fat (as opposed to frozen desserts) and other ingredients, Mother Dairy ice-cream guarantees a delectable taste experience.

 

The offerings:

Lic Lolleez Range: Vitamin C-enriched ice candies in such flavours as orange, mango, cola, raspberry–mango and gol-guppa

Chillz Range: Chocolate bars and cones

The Kulfi range: This is for those with a preference for traditional Indian desserts, as it is available in the brick and tub variants, and in such flavours such as pista, kesar, rabri, rose and paan

Fruit Classics: This classic range includes Strawberry Crush, Litchi Surprise, Mango Marvel and Blueberry Bliss

Indian Classics: This range encompasses traditional flavours like Badshahi Thandai, Shahi Meva Malai and Pista e Kulfi which are filled with dry fruit and Indian essence.

Western Classics: The newest classics range includes all-time favourites like Cookie Crumb, Choco Almond and Coffee Mocha.

 
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