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Mother Dairy brand Dhara unveils new packaging of refined sunflower oil
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Thursday, 21 May, 2015, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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fiogf49gjkf0d Mother Dairy Fruit and Vegetable Pvt. Ltd, which markets Dhara, the leading cooking oil brand, now sports a new packaging for its refined sunflower oil for all Stock Keeping Units’ (SKUs) formats across Karnataka.
The company’s complete range in the region includes refined sunflower oil along with kachi ghani mustard oil, groundnut oil and refined rice bran oil.
Speaking on the launch of the new packaging, Sanjeev Giri, business head, Dhara, Mother Dairy Fruit & Vegetable Pvt. Ltd, stated, “We always believe in offering cooking oils which are high on nutrition & health benefits and at the same time don’t compromise with the taste of the food. Dhara Health Refined Sunflower Oil’s new packaging gives a fresh new identity to the variant with a very strong association with sunflower. The variant comes with unique ‘Low Absorb Technology’ and is fortified with Vitamin A & D.”
He added, “Brand Dhara has a strong connect with the region for the past many years and to further strengthen the bond; Dhara is now stepping up its distribution network and enhancing brand engagement with its valued customers.”
The product comes with ‘Low Absorb Technology’ which ensures that the food cooked in it absorbs less oil, according to the company. It contains the goodness of Vitamin A & D2. It is a good source of polysaturated fatty acid with goodness of Vitamin E, associated with lower incidence of heart diseases. The oil contains high amount of Linoleic Acid (Omega 6) Essential Fatty Acid (EFA) which cannot be synthesised in the body and has to be consumed from external sources. It is available in attractive and convenient packaging options of 1 litre poly pouch and 5 litre jerry can.
The brand enjoys a large presence and is supported by two Carrying and Forwarding Agents (CFAs) and a reach of over 6,000 retailers across Karnataka. Over the years, the brand has been growing at a healthy rate of over 13%. It is the first to launch the tamper-proof Tetra Pak to combat the issue of adulteration and introduce an FMCG distribution format.
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