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McDonald’s to offer Focaccia buns as an option for regular burger buns
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Wednesday, 13 May, 2015, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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fiogf49gjkf0d Westlife Development Ltd, owner of the master franchisee of McDonald’s restaurants in west and south India, will now provide Focaccia buns as an option to its regular burger buns, as part of its efforts towards providing wholesome and customised menu choices to customers.
Customers can now customise their burgers by opting for Focaccia buns instead of the original bun for an additional cost of Rs 15. Focaccia buns will be available for a variety of popular burgers such as McVeggie, McAlooTikki, McChicken, Chicken McGrill, McEggas and McSpicy and Masala grill range.
Focaccia buns are available across McDonald’s restaurants in west and South India for a limited time starting from May 1 to June 30, 2015.
According to the company, Focaccia bread contains the goodness of extra virgin olive oil and is packed with high levels of antioxidants. It is also a rich source of Vitamin E and is a culinary delight for its inherent full bodied aroma and flavour.
The introduction of the buns by McDonald’s is in response to a recent growing trend of customers demanding varied bread options especially in the whole wheat and multigrain bread segment of 6% in 2013-14.
The buns get their flavour from fragrant herbs such as oregano, basil, rosemary along with a sprinkling of savoury chilli and garlic. The company has added ‘soy flour’ which increases the protein quotient in the bun and the fact that sugar content in Focaccia buns is minimal helps uplift its wholesomeness. It is dusted with cornmeal for added zing and fibre and to make the buns more visually appealing.
Continuing the emphasis on local sourcing, these buns are sourced from Mrs Bector’s state-of-the art facility in Khopoli.
“We are focussed on creating modern menu options and work towards empowering the customer in making wholesome food choices when dining at our outlets by ensuring that our products are aligned to the nutritional benefits that customers seek,” explains Amit Jatia, vice-chairman, Westlife Development Ltd.
“We aim to offer good food choices and personalisation options, which are the key drivers for customer preferences in today’s competitive QSR space,” he adds.
Hardcastle Restaurants Pvt. Ltd (HRPL) is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s west and south markets. HRPL has been a franchisee in this part of India since its inception in 1996.
McDonald’s operates through various formats and brand extensions including standalone restaurants, drive-thru’s, 24/7, McDelivery, and dessert kiosks. The menu features burgers, finger foods, wraps, hot and cold beverages besides a wide range of desserts. Several of the McDonald’s restaurants feature in-house McCafé.
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