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McDonald’s India unveils two new desserts - McFlurry & Oreo Soft Serve
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Friday, 10 July, 2015, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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fiogf49gjkf0d McDonald’s, a leading food service retailer, has now introduced two new desserts McFlurry Banana Caramel Oreo and Banana Oreo Soft Serve, created exclusively to complement the launch of the new movie Minions in India.
The former variety is a serving of vanilla soft-serve ice cream whisked with rich caramel and the Oreo bits topped with fudgy banana McFlurry. For those who prefer a different kind of sweetness, the company offers Soft Serves with Oreo, mixed with banana syrup.
The latter variety is available at only Rs 35, while the Crunchy and Creamy Banana McFlurry starts at Rs 73.
Commenting on the association with Minions, Kedar Teny, director, marketing & digital, McDonald’s India, west & south India, said, “We are committed to enhance the dining experience of our customers. Minions are a popular phenomenon across all age groups and we have therefore integrated them into our menu and in store décor.”
“McDonald’s constantly creates new and exciting offerings and to this end; we have exclusively designed unique Minions inspired desserts,” he added.
For the first time, McDonald’s in India will be sharing a unified message in its communication across kids and adult TV channels. “This is yet another endeavour undertaken by the brand to extend the ‘I’m lovin it’ experience to our patrons,” he said.
The campaign will take a multimedia approach and will be promoted across various platforms: TV, radio, digital and outdoor. The company has also created a special packaging for all McFlurry products and Happy Meal box this month. Specially designed merchandise such as funky Minions wrist bands and head gear will accompany the exciting line-up of 10 new toys.
Customers will be served by a team of crew members dressed in the film themed uniforms. A free toy is available with purchase of any Happy Meal from July 10, 2015, while stocks last.
Hardcastle Restaurants Pvt Ltd (HRPL) is a McDonald’s franchisee with rights to own and operate its restaurants in India’s west and south markets. HRPL has been a franchisee in this part of India since its inception in 1996. It serves around 185 million customers, annually, at its 209 restaurants across 26 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala and parts of Madhya Pradesh, and provides direct employment to over 7,500 employees.
The company operates through various formats and brand extensions including standalone restaurants, drive-thru’s, 24/7, McDelivery, and dessert kiosks. The menu features burgers, finger foods, wraps, hot and cold beverages besides a wide range of desserts. Several of the restaurants feature in-house McCafé.
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