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Mayura Group in Bangalore opens Nature Fresh to vend fresh juices
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Friday, 07 November, 2008, 08 : 00 AM [IST]
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MV Chandrashekar, Bangalore
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Nature Fresh led by Mayura Group has launched four outlets to offer hygienically prepared juices at affordable prices. The company has developed around 15 varieties of beverages including health drinks and herbal juices.
"The business of vending juices will take the franchisee route and the company is open to the said concept across the country. This will help Nature Fresh to garner a national footprint," said G Srinivasa Rao, chairman and managing director of the Mayura Group.
Plans are underway to set up around 100 outlets. The increase in the number of outlets is based on the demand for juice consumption, which at the moment is pegged at 50,000 mugs a day.
The four outlets have been started at a cost of approx. Rs 22- 25 lakh and are located primarily in the up-market areas in Bangalore, informed Rao.
Efforts are on to establish six more Nature Fresh juice joints in the city.
Mayura Group, which launched the Cane-O-La outlets that offer sugarcane juices, has been a successful concept. This is open for a franchisee model. The company is now looking at Chennai and Hyderabad.
Rao has more than 32 years of expertise in the food industry, and is a pioneer in the fast food restaurant, mass production of food for homes and hotels and bakery known to have developed Good Bread. The company's "on-wheels" bakery is also a big hit. It is successful in the retail and catering sectors.
The Group's Nammura Hotel, which caters to the vegetarians, introduced the take-away concept where food can be bought in kilograms and litres. The Nammura Hotel bagged the HACCP certification recently for revolutionalising food catering.
The company has also pioneered in the Café Cuddapah which was established in Andhra Pradesh. At these desi versions of coffee shops, dosas and local specialties are served along with burgers, pizzas, sandwiches and cutlets. The Café was started with an investment of Rs 1.5 crore. The Group hopes to replicate similar models in Bangalore by early 2009 where an investment of Rs 2 crore is expected.
Café Bangalore's focus will be on fresh food. There will be no microwave oven technology. The unique feature of such business models is the affordability.
The Mayura group focuses on Food R&D and that is how they are also able to introduce products and new innovations, stated Rao.
It has set up an Ice Bank at a cost of Rs 90 lakh, with a capacity to produce 10 tonnes of ice which include cubes, flakes and crush. There are 10 machines imported from Italy. There is a huge demand for ice from restaurants and commercial faculties, according to Rao. They have put up 10 machines costing Rs 6 lakh each. A single machine can produce 1.5 tonnes of ice per day. The ice is sold between Rs 6-8 per kilo.
Future plans are to start the Nammura Hotel in the non-veg sector too.
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