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Marriott International & Samhi Hotels' Fairfield makes Bengaluru foray
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Tuesday, 15 October, 2013, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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fiogf49gjkf0d Marriott International, Inc, in association with Samhi Hotels Pvt Ltd, unveiled its first Fairfield by Marriott property in Rajajinagar, Bengaluru, India. Fairfield, a leading brand in the moderate tier segment, is considered a growth engine for the company’s expansion in the Asian market. It has signed twelve hotels in India, in addition to properties in Nepal and Indonesia.
Marriott International – which offers twenty brands globally (with eight in the Asia-Pacific region) views this as an opportunity to move into new geographies. The addition of the Fairfield brand to this area enhances the company’s ability to meet the increasing demands for international moderate tier brands.
Its restaurants include Kava, a three-meal-a-day restaurant which will serve authentic Indian and Western cuisine, and provide both, a buffet and an à la carte options. Moreover, the hotel's lobby would have a bar lounge and 24/7 market for beverages and snacks.
At the inaugural function, Don Cleary, chief operating officer in Asia, Marriott International, said, “The timing is right, and the market is primed for a brand like Fairfield, which has a long history in service and offers innovative design at an affordable price. These combined give us a huge strategic advantage in many markets across the region.”
“As we see millions of people entering the middle classes across India and Asia, the Fairfield product represents excellent value for transient travellers as the entry price point into the Marriott portfolio. We believe that this is exactly the right product for India and the rest of Asia. Fairfield fills a much-needed gap in the moderate tier,” he added.
Ashish Jakhanwala, managing director and chief executive officer, Samhi Hotels Pvt Ltd, “Samhi is pleased to open the first Fairfield by Marriott in Asia. The Fairfield development is an integral part of Samhi’s strategy as it allows us to capture the fastest-growing market segments.”
“We are confident that the combination of a winning product, the power of the brand and Marriott’s operating capabilities will establish Fairfield by Marriott as a preferred choice for consumers in India. We are keen to grow the Fairfield network in partnership with Marriott,” he added.
“We couldn’t be more excited to bring our Fairfield experience to Asia. Fairfield sets the standard of delivering a great hotel experience at an affordable price point. Contemporary design and quality service should not have to come with a heavy price tag,” said Shruti Gandhi Buckley, vice-president, global brand management, Fairfield Inn and Suites, Marriott International.
“For over a year, we conducted research in India and Asia to better understand guests’ preferences around the food and beverage offerings. The Fairfield product in Asia is a direct result of the research, ensuring we deliver a product that is truly designed for the value-seeking Asian business traveller and differentiated from the competition,” she added.
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