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Kurkure launches 3 Indian namkeen variants with an international twist
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Saturday, 23 February, 2013, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d  PepsiCo India's namkeen brand Kurkure has launched three Indo-international variants – Punjabi Pizza, Andhra Bangkok Curry and Rajasthani Manchurian. They are available in three price points – the 22g pack is priced at Rs 5; the 48g pack costs Rs 10, and the 110g pack is priced at Rs 20.
Punjabi Pizza, as the name suggests, is a combination of pizza and Punjabi spices. Andhra Bangkok Curry combines the spicy cuisine of the southern state and Thai cuisine, and Rajasthani Manchurian is a fusion of the taste of Rajasthan and Oriental cuisine.
Nalin Sood, executive vice president – foods, PepsiCo India, said, “Kurkure is a brand loved by consumers for its savoury offerings that appeal to every Indian. The launch of fusion flavours brings alive our brand essence of Twist by Tradition.”
“We are now offering a great blend of Indian and international tastes to the palate. This is the phenomena we see all around us – we Indians love to make the international tastes better by adding our own Indian touch,” he added.
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