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It's Pizza Mania at Domino's
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Tuesday, 19 August, 2008, 08 : 00 AM [IST]
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Our Bureau, Mumbai.
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The closing months of a year in India account for more than 50% sales in all sectors, mostly because of the festival demand . During this festive period several companies launch their new products, offer gifts and discount sales to attract the customers. Domino's Pizza India Ltd, one of the leading pizza chains in India, has revolutionised the pizza eating trend in the country by introducing a new pizza range - 'Pizza Mania,' offering pizza at a starting price as low as Rs 35.
Ajay Kaul, CEO, Pizza India Ltd, says, "Domino's Pizza Mania is a result of our consistent efforts to launch products which our customers can access easily. After successfully launching Funmeal, both the marketing and the new products team did ground-breaking work to bring out an affordable product and take our brand experience to the masses. About 18 months of meticulous planning and research resulted in the Rs 35-pizza and we are glad to have made it. I am confident the new range will delight our community of customers and help widen the customer base."
Pizza Mania starting at Rs 35 comprises a set of 5 veg, non-veg combinations on takeaway, dine-in or home delivery. It has also introduced new toppings such as shallots, soya nuggets, chicken pops and chicken sausage.
"Our growth in this financial year so far is around 50% and we believe the addition of Pizza Mania to our product range will help us move from being a leader in the pizza market to become a leader in the entire food services retail market," Kaul added.
Dev Amritesh, senior marketing vice-president, Domino's Pizza, said, "At a time when the inflation is high and price increases all around, we believe that this is the time to show the consumers that we care. We have worked hard in driving efficiencies across all areas to be able to launch this new range. The Pizza Mania products are 7-inch pizzas, which is our regular size, and one pizza is sufficient for one person. These products have a great taste and the same quality for which Domino's is famous across the globe."
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