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International ice cream brand Magnum storms into India with 3 flavours
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Thursday, 04 April, 2013, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d  Unilever’s ice cream brand Magnum, which has presence in Europe, the US, and countries like Thailand, Indonesia, Malaysia and Philippines, is all set to storm India by entering Chennai.
According to a press note, made from Belgian chocolate and ice cream, each bar of the brand is crafted skillfully. It will be available in three flavours - Classic, Almond and Chocolate Truffle at Rs 75 each.
Geetu Verma, director, foods and refreshments, Hindustan Unilever Ltd, said, “We are thrilled to bring Unilever’s biggest and most loved ice cream brand to India. We chose Chennai to be the first market for this launch due to its affluent consumer base, which is open to new and different experiences. The brand is targeted towards young adults who are active ‘pleasure seekers.’
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