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In Gurgaon & Kolkata, Bourbon whiskey Jim Beam rolled out in car packs
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Tuesday, 02 December, 2014, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d Jim Beam, one of the world’s leading Bourbon whiskey brands, launched limited-edition packs, designed on the lines of supercars, in Gurgaon and Kolkata to mark the festive season. These celebratory packs, priced at Rs 1,250 in Gurgaon and Rs 1,555 in the eastern city, would be available at liquor retail outlets.
Neeraj Kumar, director, marketing and sales, Beam Suntory India, said, “India is an exciting emerging market for premium international spirits and the number of consumers looking for newer expressions of whiskies is growing steadily.”
“With Jim Beam now available at an exciting new price, whiskey consumers would have the opportunity to experience an iconic and global American brand, and take it home in a collector’s item pack. The packs have been launched in Gurgaon and Kolkata, and would be rolled out across India,” he added.
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