|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Global CP launches LuvIt chocolate in Andhra Pradesh; entire south soon
|
|
Thursday, 30 April, 2015, 08 : 00 AM [IST]
|
|
Our Bureau Mumbai
|
|
fiogf49gjkf0d Global Consumer Products (Global CP), an FMCG start-up by A Mahendran, recently unveiled the much-anticipated chocolate brand LuvIt in Andhra Pradesh.
The range is also being launched in Telangana and Kerala markets along with Tamil Nadu and Puducherry followed by Karnataka.
The company has launched across nine variants and 14 SKUs. The brand is available in key chocolate formats of moulded chocolates, enrobed wafers, panned chocolates and caramel-nougat bars at various price points ---- Rs 5, Rs 10, Rs 25, Rs 40 and Rs 45.
These ranges have been christened as Dairy Rich, ChocWich, Caramelicious, Crazypops and Chocopops, with young consumers (age 15-30), as its target audience. Accordingly, the packaging has been designed in line with the philosophy of Live It, Own It and Luv It.
Mahendran, CMD, Global CP, said, “This launch is an important milestone as it symbolises the first step in Global CP’s journey of capturing consumer mind space and market share by providing innovative, value-for-money, branded food & beverage consumer products. Global CP was born out of an idea to be one-of-a-kind start-up where entrepreneurial ambitions of various stakeholders can be nurtured. I am thankful to our Private Equity Partners Goldman Sachs and Mitsui Ventures for the support in making the idea a reality. We will ensure utmost customer and stakeholder satisfaction through our product innovation and quality, our focussed distribution, and disruptive brand building.”
|
|
|
|
|
|
|
|
|
|