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Dhara launches refined groundnut oil, with Vitamins A, D, in Rajasthan
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Friday, 21 March, 2014, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d Dhara, Mother Dairy’s edible oil brand, has launched refined groundnut oil across Rajasthan. It contains Vitamins A and D and offers low-quality absorb technology.
Commenting on the launch of the product, Sanjeev Giri, business head, Dhara, said, “We have always launched products with a vision to ensure good health to our consumers.”
“Refined groundnut oil has a balanced fatty acid profile, including mono-unsaturated fatty acids (MUFA), poly-unsaturated fatty acids (PUFA) and saturated fatty acids (SFA),” he added.
“We have already been marketing a range of edible oils in Rajasthan. These include Dhara Kachi Ghani Mustard Oil, Dhara Fit n Fine Refined Soyabean Oil and Dhara Health Refined Sunflower Oil,” Giri stated.
The new variant would be available in one-litre poly-pouches, one-litre PET jars, five-litre jerry cans and 15-litre jerry cans.
The filtered groundnut oil variant is among the leaders in its segment. It commands a 30 per cent market share.
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