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Dabur India Ltd launches Réal SupaFruits, new sub-brand of fruit juice
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Thursday, 27 June, 2013, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Dabur India Ltd, one of the country’s leading natural packaged foods companies, announced the launch of Réal SupaFruits, a new sub-brand in its packaged fruit juice category.
This is for the first time that superfruit juices are being launched for Indian consumers. Superfruit is a special category of fruit, which are nutrient dense and rich in antioxidants.
These are among the most exotic and premium fruit, and are difficult to obtain throughout the year. Superfruit and their juices enjoy great popularity the world over and are now available for the benefit of Indian consumers with Réal SupaFruits.
Réal SupaFruits will offer combinations of these superfruit that are sourced globally and will combine nutrient richness and antioxidant qualities with great taste. The range is being launched with two variants -- Réal SupaFruits Strawberry-Plum and Réal SupaFruits Goji Berry-Pink Guava.
“Superfruit equal super nutrition as they are packed with antioxidants, vitamins, minerals and other fruit nutrients that help promote overall health. These superfruit and their juices are a perfect blend of exotic fruit appeal and exceptional fruit nutrition. Hence they are not only great-tasting, but also provide extra nourishment that helps boost well-being,” Harsh Takru, brand head, Réal, Dabur India Ltd, said.
With Réal SupaFruits, Indian consumers will experience fruit like strawberry and gojiberry for the first time in the form of a juice beverage for the first time. Strawberry is one of the most-loved fruit, but the good news is that it is also a highly-nutritious superfruit. Gojiberry is an extremely exotic and rare superfruit sourced from China with extremely beneficial anti-oxidant properties.
This new range offers 100 per cent juice content with no added preservatives and no added sugar and is priced at Rs 105 for one litre.
“Réal enjoys great equity with consumers when it comes to fruit nutrition. At Réal, we have always striven to provide our consumers with the most nutritious and delicious fruit experiences. The Réal Fruit Power range addresses daily fruit nutrition needs, while Réal Activ caters to functional health seeking young adults. Réal SupaFruits will provide superfruit nutrition to consumers seeking exotic fruit experiences,” Takru added.
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