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Carlsberg strengthens its India operations, opens 5th brewery in AP
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Wednesday, 08 December, 2010, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Carlsberg India Pvt. Ltd announced the opening of its fifth brewery in Hyderabad, Andhra Pradesh. The state-of-the-art brewery at Medak, 50 km from Hyderabad, has the potential to become Carlsberg’s largest brewery in the country, making Carlsberg India Pvt. Ltd. one of the most formidable players in the market, producing the best quality beer, according to a press release from the company.
This introductory venture into South India reaffirms Carlsberg’s commitment to India and will be the export centre for the entire southern market along with the markets in the state of Orissa and Chattisgarh. Carlsberg India has invested Rs 128 crore in this Greenfield project. The brewery has been installed with a start-up capacity of 425,000 HL and will create employment for more than 200 people with a sizeable amount of local employment. To further leverage its commitment to India, Carlsberg has procured all key utilities like boiler, waste water treatment plant, water treatment plant from India. All brands of Carlsberg India’s portfolio vis-à-vis Carlsberg, Tuborg Green, Tuborg Strong and Palone will be brewed in this facility.
Inaugurating the new brewery, Soren Lauridsen, Managing Director, Carlsberg India, said: “The opening of the Hyderabad brewery reaffirms Carlsberg’s robust expansion plans for India. Like all our breweries in India and overseas, Carlsberg India ensures production of high quality beer through stringent quality control. The vision of Carlsberg in India is to become a leading player in the market, by offering premium international quality brands to the Indian consumers. We brew a greater future, for our consumers and customers, our communities, our people and Andhra Pradesh.”
The brewery is spread over 36 acres of land of which more than 20 acres has been demarcated as a green area. In line with its global principles of social responsibility, Carlsberg India has installed a treated effluent re-use plant in addition to the Waste Water Treatment plant.
Roy Bagattini, Senior Vice President & Chairman, Carlsberg India, who was present at the formal opening ceremony of the brewery, highlighted the company’s aim to build a growth platform for businesses all across Asia and revealed the importance of India as an important long term market for Carlsberg.
Freddy Svane, Ambassador of Denmark, highlighted the importance of Danish-India relations to strengthen cooperation between the two countries.
With this 5th brewery, Carlsberg India has further strengthened its foothold in the Indian beer market. Continuing its commitment to offer the best to its consumers, Carlsberg promises to bring out “probably the best brew” from its Andhra Pradesh brewery in keeping with its global standards.
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