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Britannia to remove trans fats from its biscuits
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Thursday, 12 February, 2009, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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 Following the study by the Centre for Science and Environment (CSE) on major vanaspati brands and trans fat level in packaged food products, Britannia, one of the most trusted food brands in India, has decided to remove trans fats from its range of baked products. The company claims to be the first bakery to remove trans fats from its produce in the country.
During the last decade conclusive scientific evidence has linked the consumption of industrially produced trans fatty acids (TFA's) with alterations of metabolism of blood lipids, vascular inflammation and the development of cardio-vascular diseases. According to the statement issued by the company, in the last 18 months, Britannia has already removed around 8,500 tonnes of trans fat from its products and moved around 56,000 tonnes of HVO (hydrogenated vegetable oil) to vegetable oil usage.
With the initiative the company seeks to meet consumers' needs who like health and taste to co-exist in the food and improvise nutrition through removal of unhealthy content (trans fats) with addition of nutrients through fortification.
Britannia will be manufacturing the brands like Tiger, Milk Bikis, MarieGold, Treat, 50-50, Good Day regular range, Nutrichoice and Little Hearts without trans fats. The company said that recommendations of international agencies like WHO (World Health Organisation) and PAHO (Pan American Health Organisation) have urged for the replacement of trans fatty acids in manufactured food with unsaturated fat in the country.
Additionally, realising the need for consumer education on trans fats, Britannia has initiated basic trans fat consumer education on brands like Marie Gold and Nutrichoice, which target adults. The company has also planned to focus its efforts on consumer education through declaration on product labels and media.
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