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Belgium-based "Leonidas" launches premium chocolates in India
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Saturday, 11 July, 2009, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Belgium-based "Leonidas", one of the leading premium chocolate brands selling in Belgium, has launched its range of premium chocolates in the country. The company has become first in India to own exclusive/dedicated store for international premium chocolates.
The company will distribute the new range of premium chocolates to selected retail outlets across the country. V Rambhia, director, Premium Pralines Pvt Ltd which markets Leonidas in India, said, "Distribution is not just about a physical network, the brand has to be available where it is convenient for our customers to purchase. We have decided on retail stores based on customer feedback. We plan to select more retail outlets which have the infrastructure and customer base to be able to market Leonidas." Further, the company also said that as part of the plan, Leonidas has launched a special collection for the retail stores in the country.
According to the company statement, Leonidas brand will offer customers to buy the brand in pre-packed boxes from up-market retail outlets. The new premium chocolate range includes white chocolate & fruit, perles pures, chocolate bars, chocolate cigars and napolitans. In Mumbai, Leonidas retail range will be available at Premsons (Breach Candy), Rakhangi General stores (Worli Sea-face), Alfa Stores (Irla - Vile Parle), Chedda Dry Fruits (Walkeshwar), JW Marriot (Juhu) and Satyam Collection (Churchgate).
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