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BENEO to display new candy concepts from Sweets Collection at ISM 2013
Friday, 30 November, 2012, 08 : 00 AM [IST]
BENEO, one of the leading manufacturers in functional ingredients, will present a range of sugar-free and sugar-reduced candy ideas from its Sweets Collection think-tank at the forthcoming edition of ISM, one of the world's leading confectionery fairs, which is slated to take place in Cologne, Germany between January 27 and 30, 2013. These include two recently-developed concepts - Dessert Candy and Candy in Candy. BENEO has a stand – F62 – at Hall 10.2 of the venue.

BENEO’s Sweets Collection think-tank is the basis for new innovative candy ideas that include both visual concepts as well as the development of technical samples and recipes. Working closely with confectionery machinery experts, BENEO will be bringing a range of new sugar-free candy ideas to ISM that use the company’s sugar replacer ISOMALT and show the technical feasibility of some of its candy concepts.

According to Mintel 2012, adults look for functionality and flavours when buying candies. By creating a multi-layered candy in three different colours and flavours, the Dessert Candy concept is perfectly placed to meet this growing trend by offering adults a real confectionery treat. In addition, BENEO’s Candy in Candy concept embeds a colourful, raspberry and melon-flavoured candy inside a transparent cube.

According to Datamonitor, consumers look for new experiences that create sensory sensations, Candy in Candy makes this consumer desire a reality with eye-catching shapes, brilliant colours and new flavour combinations. Both concepts are tooth-friendly and sugar-free.


SteviaBalance, a fibre-filled candy, will also be on stand at the fair. It was recently launched by German confectionery manufacturer Bodeta. This candy, which does not contain added sugar, is also a marketing concept from BENEO's Sweets Collection think-tank. It was then realised by Bodeta, in close cooperation with BENEO.

Throughout the process, BENEO’s chain of expertise, including the BENEO-Institute, the BENEO-Technology Centre and the company’s marketing experts, supported the candy’s development. The product includes a liquid core that incorporates BENEO’s dietary fibre oligofructose and the main body of the candy contains ISOMALT, oligofructose and Stevia. Considering the insufficient levels of fibre intake consumers worldwide are facing, sweets with oligofructose are a creative way of helping to close this gap, while offering a sweet treat that doesn’t compromise on taste or mouthfeel.

BENEO’s long-standing expertise in oligofructose and ISOMALT offers manufacturers an alternative to sucrose whilst providing multiple benefits to consumers. BENEO’s oligofructose is one of the best researched prebiotics worldwide, whereas ISOMALT is the only sugar replacer which is derived from sugar beet and thus has a similar sweetening profile to sugar, making it one of the leading sugar replacers in sugar-free hard candies. In addition, its tooth-friendly and low-glycaemic characteristics have been positively evaluated by EFSA.

Jens Böhm, marketing manager, BENEO, said, “We regard ourselves not just as a supplier of functional ingredients, but as a company that promotes innovations to the global food market. In this respect we explore the boundaries of what is technically feasible and provide ideas for new products, based on consumers’ needs. We will have experts on stand throughout ISM to discuss the new products and the possibilities that working with BENEO provides."
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