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American burger chain Carl’s Jr. makes India forays with first restaurant
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Tuesday, 11 August, 2015, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d Carl’s Jr., an American burger chain, announced recently the opening of its first restaurant in India.
Operated by CybizBrightStar Restaurants, owned by Gurgaon-based CybizCorp, through a master franchise agreement with Carl’s Jr. Restaurants, LLC. a subsidiary of CKE Restaurants Holdings Inc. (parent company of Carl's Jr. and Hardee’s), the Carl’s Jr. restaurant will be located at the Select City Walk mall complex in Saket, New Delhi. The restaurant will feature a special “Indian palate” menu that will include vegetarian options, beer on tap and an all-you-can-drink soft beverages bar.
“We are excited to introduce Carl’s Jr. to the India marketplace with the opening of our first restaurant in New Delhi,” said Ned Lyerly, president, international, CKE Restaurants.
“India represents a tremendous market opportunity and we see the potential for more than 1,000 restaurants over time. We hope that our India customers will recognise that we’ve made a sincere effort to tailor our menu to the Indian palate by offering rich, intense flavours and a variety of innovative vegetarian options. We look forward to our Indian customers enjoying the same best-in-class customer service, premium quality and delicious menu items that we are known for globally.”
“We are honoured to be representing an iconic brand like Carl’s Jr.,” said Sam Chopra, group chairman and founder, CybizCorp. “This is a special moment for all of us here. We have been speaking about a differentiated gourmet experience, with this launch; we now finally offer the ‘Carl’s Jr.’ experience to our fans here in India.”
Carl’s Jr. stands apart from other burger restaurants by offering freshly prepared, high-quality menu items, including its famous chargrilled burgers, hand-breaded chicken tenders and hand-scooped ice cream shakes. It also features innovative menu items made-to-order and served hot and fresh at one’s table, all in a modern, upscale, spacious environment.
“With high quality ingredients, a casual dining ambience and quick service, Carl’s Jr. is the perfect fit for India,” stated Sana Chopra, executive director, CybizBrightStar Restaurants Pvt. Ltd. “We can’t wait for burger lovers to get their first bite of Carl’s Jr.’s iconic, big and juicy California-style burgers.”
More than any other quick-service restaurant, Carl’s Jr. is recognised for its big, premium products, centred on a wide variety of fresh, big and delicious chargrilled burgers that lead the industry in taste, quality and innovation. The brand is also well-known for its edgy, award-winning marketing approach, and its popularity can be gauged by the millions of YouTube views that its advertisements capture.
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