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863 metric tonne of popcorn consumed by movie-goers in 2022 - Cinema Food Report
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Wednesday, 21 December, 2022, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Celebrating India’s two of the greatest passions – movies and food, country’s leading multiplex chain, Inox Leisure Ltd released its first-ever ‘Cinema Food Report – The food choices of 70mn Indian cinema goers at Inox in 2022’.
The report is based on the food consuming habits of the moviegoers across 167 Inox cinemas located in 74 cities of India. As Inox offers its consumers, a vast array of thoughtfully curated food choices, the report brings out some extremely interesting insights and trends drawn from the F&B choices of cinephiles who visited Inox in 2022. The report was unveiled at the Food for Thought Fest at GMR Aerocity, New Delhi by Uday Mahurkar, Information Commissioner, Government of India, recently.
Drawing fascinating insights and facts from the food transactions happened across all the 167 cinemas located in 74 cities in the year 2022, the report is a true depiction of interesting food consumption trends, habits and behavioral patterns of the real India, from a year which has been a turnaround year for the cinema exhibition industry.
Talking about the maiden edition of the Report,Alok Tandon, CEO, Inox Leisure Ltd, said,“I am delighted to present the first edition of Cinema Food Report 2022 – The food choices of 70mn Indian cinema goers at Inox in 2022. When India eats at cinema, it is a moment to behold, a moment which is a confluence of two passions, movies and eating out. The cinema food report brings forth, some useful comprehensions, that will help us to serve our guests better. These interesting observations, also depict the depth and breadth of our menu choices, and the level of efforts put in by our teams across India, to delight our patrons. With constant innovations, re-engineering of offerings and a strong intent to serve and delight, we have been taking our food story to newer heights, and this report is just the right testimony to that.”
Extracts from the Cinema Food Report 2022
Popcorn and Cinema – a cosmic love story, quite literally!
Popcorn is the first snack that pops up in every mind when thinking of watching a movie. Everyone loves to feast their taste buds on these crisp kernels while their eyes feast on the big screen. Well, the report also says the same. It revealed that the moviegoers’ love for the corns shot through space. To put things in perspective, if all the popcorn tubs sold in 2022 are placed atop each other, the stack would reach the outer space,1032 km to be precise. A whopping 863 metric tonne of popcorn was consumed by Indian movie-goers in 2022.
Mumbai to Valsad: Samosas will take you places
Indians and their love for piping hot samosas is eternal, even in movie theatres. And this love reflected in the report. In 2022, Indians bought enough samosas, 19.38 lakhs to be precise, that could easily cover a distance of 197 km – the distance between Mumbai and Valsad, if put together.
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