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Algonomy and Pizza Hut elevate partnership to serve up hyper personalised digital customer experiences
Tuesday, 09 November, 2021, 08 : 00 AM [IST]
Our Bureau, Bengaluru
PT. Sarimelati Kencana TBK, one of Indonesia’s top franchised restaurant operators with more than 520 Pizza Hut stores across all islands, has expanded its strategic partnership with Algonomy (formerly Manthan), the leader in Algorithmic Customer Engagement (ACE) solutions to help the brand create a truly connected and individualised customer experience across all digital channels including e-commerce site and mobile app.
Pizza Hut, Indonesia, has been a customer of Algonomy since 2019 when they signed up for Algonomy’s Customer Data Platform & Customer Journey Orchestration to make data driven, insights-led marketing decisions and campaigns. With single customer view and deep customer insights, Pizza Hut was able to drive targeted campaigns across channels improving their user base and visit frequency.
As part of this expanded partnership, Pizza Hut, Indonesia, will be leveraging Algonomy’s AI-Powered Personalisation products – Recommend & Engage to enhance customer experience by providing uniquely personalised recommendations and content tailored to their specific taste and preferences across all digital touchpoints, thereby enhancing customer loyalty, and revenues.
“The announcement today underscores the importance of our longstanding strategic partnership with Algonomy”, said Wawa Suwanto, CMO at PT. Sarimelati Kencana TBK.  “Algonomy has demonstrated its ability to understand our business and allows us to understand our customers at an individual level to deliver exceptional customer experience at scale.”
“Our commitment towards delivering personalised customer engagement is core to our growth strategy & further investment in Algonomy’s Personalisation solutions is another important move towards becoming an algorithmic customer experience business. We intend to further scale-up our digital and technology capabilities to win our customers’ long-term loyalty”, said Naomi Namin Lee, CRM digital marketing manager.
“We're extremely delighted for the opportunity to expand our relationship with Pizza Hut in Indonesia”, said Madhu Rao Attada, VP - customer success, Algonomy. “Pizza Hut is an important partner for us, having worked with other Yum brands including Pizza Hut UK, Canada and KFC Canada. They are now on course to transform into an algorithmic business that seamlessly uses data, analytics and algorithms to deliver on customer needs at every part of the brand’s digital transformation journey.”
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