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SNACKS & CONFECTIONERY

Harvest Gold unveils three special edition bread packs dedicated to its team
Thursday, 17 September, 2020, 08 : 00 AM [IST]
Our Bureau, Bengaluru
Harvest Gold, India’s leading food company, owes it to those secret ingredients for its success and ability to serve people amid a pandemic and lockdown. Now the company has launched a special programme, to acknowledge the team of Harvest Gold, which has been working with dedication and ensuring that bread is produced under safety and hygiene standards and delivered fresh every day at all neighbourhood stores.

Titled #ThanksTeam, the programme acknowledges the selfless efforts where three special edition packs of 700g bread will be produced which would feature 30 photographs and 250 names of team members. These represent associates from various departments like from manufacturing, purchase, R&D, sales, marketing, distribution, finance, human resources (HR) and information technology (IT).

“Harvest Gold has always maintained that every team member from production to distribution is always spirited and passionate for the brand and everything that it stands for.” The company said that Harvest Gold is much loved bread of Delhi NCR, whether they are working from home, from office or on the field. The last few months have been specially trying, putting everything and everyone to test. During the lockdown, when stepping out was not permitted for people and risk was at its highest, Team Harvest Gold was determined to step up to manufacture the bread.

It started the supplies of 6 lakh loaves of bread every day. During the lockdown, it served the people of Delhi NCR and other parts of north India with its products that include breads and buns, flat bread varieties such as roti, kulcha and pizza base and rusk. The company also continued to work with its CSR implementation partners and tied up with several NGOs to deliver care.

“Working day and night with production of bakery products and their distribution to the consumers, Team Harvest Gold reinvented safety and hygiene measures to ensure that there were no lapses and only the healthiest and safest product was delivered. Even extra efforts were taken to provide doorstep delivery to the elderly who could not step out. From working round-the-clock with precision, focus and perseverance, to getting out onto the field to deliver fresh bread to various shops and homes, the Harvest Gold Team has truly proved its mettle beyond doubt. Their quality, safety and hygiene have been universally appreciated and the company said that its team is ‘Sabki Bread ke secret superstars,’ said Vikas Gupta, executive director, sales, Harvest Gold.
 
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