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Ferrero Rocher's latest campaign dedicated to Raksha Bandhan festival
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Monday, 10 August, 2015, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d In tune with the festival of Raksha Bandhan, which symbolises the brother-sister bond, the latest campaign of Ferrero Rocher, a premium chocolate brand, is based on the theme “Bonds worth Gold”. The company would be using multiple communication tools like digital, modern trade visibility and on-ground activation to help brothers and sister celebrate the special golden bond.
Emanuele Fiordalisi, VP, marketing, Ferrero India, said, “Ferrero Rocher is a precious Italian flair for the precious people we love and over the years Ferrero Rocher has become a preferred gifting option for special occasion. This year, we will be engaging and connecting with consumers (both on ground and in the digital medium) and help to strengthen the special golden bond.
As a part of the digital initiatives, the campaign would be promoted on Facebook via driving engagements through post and contest. Fans would be invited to share their siblings’ stories. The contest will be on till August 27, 2015.
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