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McDonald's comes to Hyderabad
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Saturday, 08 July, 2006, 08 : 00 AM [IST]
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Phani Raj, Hyderabad
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ts first outlet on July 7. This becomes the third outlet in South India, with two outlets already operational in Bangalore. Of the 91 outlets operational in the country, three are in the south, 31 in the west zone and 57 in the north and east zones.
Amit Jatia, joint venture partner and managing director, McDonald's (western and southern region), told Food & Beverage News, the company is planning to set up 50 outlets in South India in the next three years with an investment of Rs 150 crore, with over Rs 3 crore invested on each outlet. By the end of 2006, the company will have about seven outlets in the south.
McDonald's has so far invested about Rs 800 crore in India and will invest about Rs 300- 400 crore in the next 2-3 years.Since its entry into India almost 10 years ago, the company has been focusing on the Maharashtra and Gujarat circle. From last year, it has stepped up efforts to spread its presence in South India with two outlets operational in Bangalore. Now, it will move ahead with several new outlets in Hyderabad and Chennai.
On the late entry into Hyderabad, he said, "Though the fact cannot be disputed, the company has been all these years concentrating on the key markets having potential like Mumbai, and the time has come for us to reap the potential that Hyderabad has now. No doubt, Hyderabad is a promising city for us."
McDonald's India is a 50-50 joint venture between the global fast food giant and two domestic companies - Hardcastle Restaurants and Connaught Plaza Restaurants. The company has separate ventures for the west and south region, and north and east region. Launching its first outlet in Mumbai in 1996, the company is present in several northern and western cities now. McDonald's has been the leader in the fast food segment in the last few years. The company has been focusing primarily on quality, service, ambience and value to customers. As informal eating out is fast emerging in the country, McDonald's looks at India as one of the key markets in the Asian region, Jatia added.
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