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Kovai Pazhamudhir Nilayam to expand its base
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Saturday, 23 December, 2006, 08 : 00 AM [IST]
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Vivek Narayanan, Chennai
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batore based chain store outlet dealing with fruits, vegetables and juices, will be expanding its base into Bangalore by opening four outlets under the name of Kovai Farm Fresh. The total investment into this venture with 10,000 sq.ft would be around Rs one crore.
The proposed centre will be run on a joint venture basis with International Foodstuff Company Pvt (IFCO). A new JV company called IFCO Pazhamudir India Pvt Ltd has been floated for the purpose. "The response from Bangalore was good and that is the reason why we decided to venture into that State. We have changed our brand name there as we don't want any language problems there," said Senthil Natarajan, Managing Director, Kovai Pazhamudhir Nilayam. The centres are scheduled to be launched by February 2007.
He said that Kovai Pazhamudhir Nilayam would be setting up a centre in Adyar, Chennai, and this would be the largest among the other stores. The outlet will be set up on an area of 3,500 sq feet with an investment of Rs 60 lakh. Senthil stated that a new outlet in Pondicherry and Chennai was also planned. "We already have three shops in Chennai and one in Pondicherry. We are setting up more shops, as the response is good," he said.
Speaking about their export plans, Senthil said that they were exporting mangoes to three countries namely Maldives, Sri Lanka and Dubai. There were plans to export mangoes to 12 other countries. "We are at present speaking to some super markets in London to export mangoes. We hope it will work out soon."
Speaking about Kovai Pazhamudhir Nilayam's one-year-old subsidiary 'Season', a restaurant which provides healthy food like Juices, salads, milkshakes and mocktails apart from the usual snacks, Senthil said that four new centres, two in Bangalore and two in Chennai, would be opened by January or February next year at a total investment of Rs 60 lakh. "In Chennai we will be opening in Spencer Plaza and Olympia Tech Park on Old Mahabalipuram road and in Bangalore it will be launched in Jai Nagar and Kammanhali," said Senthil.
'Seasons' pilot launch was in Coimbatore where it had received good response from the public. "Chennai and Bangalore are becoming IT hubs and people here are in great need of health foods and juices. We provide different varieties of salads and juices which are healthy and tasty too," said Senthil.
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