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Suguna Poultry ties up with Francrop for its expansion plans in south India
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Saturday, 18 February, 2012, 08 : 00 AM [IST]
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Our Bureau, Bangalore
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Suguna Poultry in collaboration with Francorp, a franchise consulting industry globally, has chalked out an elaborate franchise expansion plan for south India.
As part of the plan, the company has planned to open 100 Daily Fressh stores in Bangalore in the next two years, by implementing two operation models – franchise-owned and company-owned. Eventually, the company is looking at launching 500 outlets by the end of 2012-13 in Tamil Nadu, Kerala and Karnataka.
Francorp will be liable to perform the review and recommendation of Suguna, which evolves franchise concept evaluations and framework development. Now the "Poultry Integration" introduced and pioneered by Suguna in the country has energised the livelihoods of farmers in rural India.
The company opened its first franchise-owned outlet in Bangalore in September and post that there were three outlets launched in the last three months stocking chicken, mutton and fish currently.
P Rajan Mathews, business head, Daily Fressh, Suguna Poultry Farm Ltd, said, “We have seen the Indian consumer’s daily requirements of a clean and hygienic purchase of their meat and poultry products. Daily Fressh is this innovative venture of Suguna in franchised retailing of poultry and meat products in the most possible hygienic and clean offering in all forms such as fresh meat, frozen meat, ready-to-cook and ready-to-eat meat products with allied products such as spice mixes, herbs, etc.”
He added, “Daily Fressh will create a new shopping experience for the poultry and meat lovers nearest to their home and create clean surroundings inside the cities. The association with Francorp will enable Suguna to create this new shopping experience for the consumers – Daily Fressh.”
Gaurav Marya, managing director, Francorp, said, “India has one of the world’s largest and fastest-growing poultry industries. With domestic demand for broiler meat and eggs into an overdrive, the Indian poultry industry is likely to cross the Rs 1.25 lakh crore mark by the end of 2015. According to the study, India produces around 3 million tons of broiler meat and about 2.86 million tons of eggs annually and South India accounts for the majority of the total poultry production. I am elated to get associated with Suguna Group for its franchise expansion. The overall review and recommendation programme will be provided to them with adept results.”
Suguna processing plant has recently been certified as an ISO 20000:2005 company for poultry processing. It ranks among the top ten poultry companies worldwide.
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