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Haldiram’s appoints FMCG veteran Annu Gupta as CEO
Thursday, 26 February, 2026, 08 : 00 AM [IST]
Our Bureau, New Delhi
In a strategic move to accelerate its global expansion, Haldiram Snacks Food Pvt. Ltd. has announced the appointment of Annu Gupta as the Chief Executive Officer (CEO) – International Business. Gupta, a seasoned leader with nearly three decades of experience in the FMCG sector, will spearhead the 80-year-old Indian brand’s mission to evolve into a world-class global food giant.

Gupta joins Haldiram’s after a distinguished 13-year tenure at Britannia Industries Limited, where he most recently served as CEO – International Business. During his time at Britannia, he was instrumental in scaling operations across more than 80 markets, including North America, Europe, Africa, and the Middle East. His leadership at Britannia saw international profits expand at twice the rate of revenue, backed by the establishment of local manufacturing units in Egypt, Kenya, and Nepal.

Taking to LinkedIn to share his excitement about the new role, Gupta stated: “After an incredible journey building Britannia into a well-respected global brand, I am humbled to take on this new challenge. Haldiram’s is a brand that needs no introduction, and our vision is to build a world-class brand that resonates with consumers globally, supported by local operations and manufacturing facilities across the globe.”

His extensive career also includes leadership roles at major organizations such as Unilever, Asian Paints, Colgate-Palmolive, Dabur India, and IFFCO. An alumnus of the Indian Institute of Management (IIM) Lucknow and Delhi College of Engineering, Gupta’s deep expertise in global market expansion and consumer insights is expected to be a pivotal asset for Haldiram’s as it seeks to globalize authentic Indian flavours.
 
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