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BurgerFi names Henry Gonzalez as chief marketing officer
Wednesday, 05 May, 2021, 08 : 00 AM [IST]
Palm Beach, USA
BurgerFi International Inc., one of US’s fastest-growing premium fast-casual concepts, QSR’s 2020 Breakout Brand of the Year and recently voted USA Today’s 10Best Readers’ Choice Fast Casual Restaurant Top Better-Burger chain for 2021, has hired Henry Gonzalez as chief marketing officer.

Gonzalez holds over 25 years of experience with leading brands in marketing, account management, product development, category management, merchandising and promotions both domestically and internationally with B2C and B2B businesses. He is another welcome addition to the company’s C-Suite and Executive Management Team, since the recent announcements of chief financial officer Michael Rabinovitch and chief operations officer Jim Esposito joining the company.

“While Henry’s been successful across several industries and categories, his tenacity, efforts give a unique perspective into the food industry is undeniable,” said Ophir Sternberg, executive chairman of BurgerFi. “For over 25 years, his experience in sales and marketing for leading QSR chains, food manufacturers and ad agencies has effectively trained him to understand how to develop collaborative relationships that drive sales and profit growth. We welcome him to BurgerFi’s leadership team where we know he’ll be instrumental in redefining our brand and value proposition.”

Gonzalez joins the company after serving as founder of Bigger Slice Consulting, a marketing consulting practice focussed on helping companies accelerate and sustain profitable growth by collaborating with them to define or refine their brand or value proposition, brand and product portfolio, strategic and tactical marketing plans, campaigns and communications. Prior to, he served as chief marketing officer of Costa Farms, leading the marketing and category management teams developing new products, brands, merchandising and promotions to serve Walmart, Lowe’s, Home Depot, Ikea, Kroger and other top retailers.

“Henry has a proven track record of working in fast-paced, competitive environments and masterfully integrating marketing and communications that not only moves the needle to drive short term business objectives but position brands for longer-term success. His extensive leadership experience in field and corporate marketing with Burger King collaborating with franchisee partners along with his agency, vendor partner and client experience make him uniquely qualified to collaborate with all stakeholders to help us unlock our brand’s potential to drive significant growth and profitability, said Julio Ramirez, CEO of BurgerFi. “He has been working with us as a contractor since the beginning of the year and has already made significant contributions. I am excited about the impact he’ll have leveraging his experience, passion and commitment to take our brand and our business to new heights as our CMO.”
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