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NUTRITION

Good Fettle redefines vegan protein with the launch of PodNutrition
Saturday, 01 June, 2024, 08 : 00 AM [IST]
Our Bureau, Mumbai
In a groundbreaking development poised to reshape the landscape of fitness and nutrition in India, Good Fettle Pvt Ltd has announced PodNutrition, a revolutionary vegan protein brand that redefines taste, purity, and nutritional excellence. Crafted with precision and passion, PodNutrition sets a new standard in plant-based supplementation, offering consumers a guilt-free indulgence without compromising on flavour or quality.

PodNutrition represents a significant milestone in Good Fettle's commitment to providing consumers with premium quality, sustainable, and ethically sourced nutritional products. Building on the success of India’s first low-calorie, low-carb, guilt-free ice cream, Good Fettle has ventured into the vegan protein market to create a bigger impact on conscious consumers.

Commenting on the launch, Akhil Gupta, co-founder of Good Fettle Pvt Litd, said, "With PodNutrition, we aim to revolutionise the way people perceive vegan protein supplementation. Our products not only deliver exceptional taste but also provide essential nutrients for optimal health and vitality. We want to create a bigger impact in consumers' lives and solve their nutrition needs with PodNutrition, making a meaningful impact on a daily basis."

Research indicates that 73 per cent of Indians are deficient in protein and unaware of the daily requirement. PodNutrition emerges as a timely solution for health-conscious individuals seeking superior plant-powered nutrition. The new plant-based protein blend has no artificial colours or sweeteners and no soy or dairy ingredients, and it’s designed to mix easily in water, in smoothies, or in macro-friendly recipes, making it suitable for a wide range of dietary preferences and restrictions.

Ayush Gupta, co-founder at Good Fettle Pvt Ltd, said, "PodNutrition is more than just a protein brand; it's a lifestyle choice that empowers individuals to embrace wellness without compromise. We're raising the bar, and the proof is in the protein. Our new, unique plant-based protein blend is expertly crafted and engineered to aid in your body's recovery, empowering you to pursue your most challenging fitness goals. These products represent a new era in the world of protein supplements, much like our iconic ice creams. We're dedicated to meeting the needs of Indians through health-focused product offerings that align with today's and tomorrow's food trends."

What sets PodNutrition apart is its dedication to both taste and nutrition. Available in seven different delectable flavours like Strawberry Cream, Hazelnut Cream, Vanilla Smoothie, Iced Cappuccino, Sweet Mango, Pineapple Punch, and Chocolate Latte, and two different combos – Lean POD with 16g of protein and Strong POD with 26g of protein – PodNutrition caters to a diverse set of consumers, from those looking to maintain a lean physique to those seeking to fuel their active lifestyle. Additionally, PodNutrition can be purchased from the company's official website.
 
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