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Tata Starbucks launch farmer support partnership to strengthen India’s coffee value chain
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Monday, 24 November, 2025, 08 : 00 AM [IST]
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Our Bureau, Bangalore
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In a major push to bolster India’s coffee sector, Starbucks Coffee Company and Tata Starbucks have announced the launch of a Farmer Support Partnership (FSP) — a long-term initiative designed to empower farmers, enhance productivity, and strengthen the entire value chain from “bean to cup.”
Under this partnership, Starbucks Coffee Trading Company (SCTC), the brand’s global procurement arm, will work closely with Tata Starbucks to support 10,000 Indian coffee farmers by 2030. The initiative will be based in Karnataka, the heart of India’s coffee belt, and will extend support to farmers across Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala.
The FSP aims to merge Tata’s strong local understanding and India’s coffee-growing heritage with Starbucks’ decades of global agronomy expertise. Farmers will gain access to open-source agronomy knowledge, modern techniques, and sustainable practices widely adopted across Starbucks’ global network.
A key highlight of the programme is the creation of technical “model farms”, set up in collaboration with local growers. These farms will act as testing grounds for new varietals, sustainable innovations, and climate-resilient farming techniques suited to Indian conditions. The insights will help boost coffee quality, improve yields, and build long-term environmental resilience.
The partnership will also link Indian farmers to Starbucks’ global Farmer Support Centers, where agronomists work directly with growers around the world. Through Starbucks’ upcoming 2026 global digital training tools, farmers in India will receive detailed training in agronomy, coffee quality, and ethical sourcing under the company’s C.A.F.E. Practices framework. The curriculum will also promote regenerative agriculture and methods to reduce carbon, water, and waste footprints.
Over the next five years, the FSP will focus on three core goals: improving productivity, enhancing farm profitability, and strengthening climate resilience. To further support farmers, Tata Starbucks has committed to donating one million high-yield Arabica seedlings.
During his India visit, Starbucks CEO Brian Niccol called the partnership a “long-term commitment to build a stronger, more sustainable coffee ecosystem.” Tata Consumer Products MD Sunil D’Souza and Tata Starbucks CEO Sushant Dash echoed this sentiment, highlighting the initiative as a major step toward securing the future of high-quality Indian Arabica and uplifting farming communities nationwide.
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