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Not Rocket Science launches RTD shake with 26g protein
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Monday, 07 July, 2025, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Not Rocket Science is taking protein mainstream with the launch of Protein Punch — a ready-to-drink shake delivering 26 grams of protein along with functional adaptogens. Designed for everyday routines, not just fitness ones, it offers a new way to get serious nutrition without overthinking it. It is lactose free, gluten free, and contains no added sugar.
The launch comes as more Indians begin prioritising protein in their diets. According to IMARC Group, India’s protein-based product market was valued at Rs 38,247 crore (4.6 billion USD) in 2024, and is projected to reach Rs 1.36 lakh crore (16.3 billion USD) by 2033. The ready-to-drink protein beverages category is also expected to nearly double in the same period, as per Data Bridge Market Research.
Arjun Patel, founder, Not Rocket Science, said, “We saw that people want to eat better but don’t want to turn their whole life upside down to do it. That’s what inspired us. We built Protein Punch to be something that works on your busiest days, without needing any mixing, scooping, or second thoughts. It’s straightforward, effective, and actually tastes good. We are not trying to impress with complexity. We are trying to make nutrition easier for people who are already doing a hundred things in a day. This isn’t just about launching a drink. It is about helping people build a habit they can stick to.”
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