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Max Protein returns with 'Protein Police' for launch of its whey protein powder
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Friday, 10 November, 2023, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Max Protein, a leading name in the fitness and nutrition industry, introduces its comprehensive range of Protein Powders, including Whey Protein, Plant Protein, and Roti Mix, through its latest campaign, ‘Made For One More’. This campaign showcases the return of the popular 'Protein Police' featuring actor Thakur Anoop Singh on an exciting new mission.
This campaign is purposefully designed to resonate with health-conscious individuals who frequent the gym, compelling them to break their own boundaries and strive for that additional step in their fitness journey. Collaboratively created by Schbang Delhi and produced by Yaarlog films, the campaign's film illustrates how Max Protein's Whey Protein empowers individuals to set new benchmarks by pushing for that extra repetition.
The brand positions its new range of products - Whey Protein, Plant Protein, and Roti Mix, as the ultimate choice for dedicated gym-goers who aspire to push their max to a new max. With the overarching theme of ‘Protein Power To Keep You Going’, Max Protein aims to inspire confidence and transformation in individuals while providing motivation and support to overcome self-doubt.
The ad unfolds in a high-energy gym setting, where individuals are pushing themselves to their limits, including the main character - Thakur Anoop Singh, who's striving for that one final repetition. When the gym falls quiet and lights dim, an unexpected turn unfolds. The 'Protein Police' is back, now on a new mission, and appears beside Thakur Anoop Singh. They urge him to push beyond his own limit, emphasizing the importance of self-belief for achieving greatness with each extra repetition. They help him eliminate his self-doubt and push him to exceed his own max.
Vijay Uttarwar, CEO at Naturell India Pvt. Ltd., Max Protein, said, "We are thrilled to announce our new campaign around 'Protein Police' as a part of our latest #MadeForOneMore initiative. Max Protein has always been dedicated to empowering fitness enthusiasts to reach new heights, and this campaign perfectly embodies that spirit. It's about pushing beyond our limits, breaking boundaries, and achieving that one extra repetition. We believe in the power of self-belief and self-doubt elimination, and that's what the 'Protein Police' represents – pushing you to exceed your own max. Join us in this inspiring journey towards a fitter, stronger you."
Thakur Anoop Singh, Indian actor and fitness enthusiast, said, “I'm truly honoured to be a part of this incredible campaign that encourages everyone to go beyond their limits and discover the power of self-belief. The 'Protein Police' is not just a character in this film, it's a symbol of the support and motivation we all need on our fitness journeys. It was an electrifying experience being in that high-energy gym setting, striving for that one final repetition. This campaign is a testament to the fact that greatness can be achieved by pushing ourselves to exceed on our own.”
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