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NEW LAUNCHES

Effingut launches in the City Of Joy
Friday, 14 January, 2022, 13 : 00 PM [IST]
Our Bureau, Mumbai
With five existing outlets across Mumbai and Pune, Effingut, established in 2014, opened it’s doors in Kolkata recently, marking the brand’s grand entry into Eastern India. The pub is located in the heart of the city, in buzzing Park Street - the main thoroughfare that houses Kolkata’s finest line-up of classic restaurants and watering holes as well as renowned chains from across the world.
 
Created in the spirit of offering a relaxed space to unwind with no set rules – the cocktail bar and pub, taps into the taste and lifestyle of the contemporary urbanite. The pub offers a vast multi-cuisine menu and exquisitely handcrafted cocktails driven by the concept of craft mixology.

Being the largest outpost, this 350-seater brewpub is spread across an area of almost 7500 sq. ft., divided into multiple sections, from the casually sprawling main area to niche private dining areas and a pleasant outside seating space.

Renowned interior designer Minnie Bhatt, creates the spirit by adding a quirky spin to the interior design without losing the warmth and comfort of the inspiration. Although no two pubs are exactly the same, yet will have certain elements that make them instantly recognisable like an art installation with head gear, something fun with TV screens, the quintessential ‘Bobby’ and the most beloved element of them all, the mascot - Borrel.
 
Living up to the brand’s ethos of being characterised by an easy-going air, the menu reflects diversity and innovation. The menu is inspired by the best of Pan Asian, Indian and Continental cuisines, making it an elegant and intriguing mix of familiar classics and culinary elements that are primed to take guests’ taste buds on an exciting gastronomical journey.

Choose between comfort, with Green Curry, Biryani or Pasta and adventure, with Bacon Swirls or selections from the menu’s incredibly spicy Red Hot Chillies n Peppers section. Some of the iconic bestsellers which are slated to be fan-favourites across the board, are Burmese Khow Suey, Maharashtrian Thecha Chicken, Pork Ribs, Butter Chicken and Biryanis, to name a few.
 
To suit the local palate, the Kolkata outlet boasts of a range of exclusive dishes such as Tangra Style Chilli Chicken, Kosha Mangsho and Grilled Bhetki with Caramel Mash and Fennel and Orange Salad amongst others. In desserts, the famous Sizzling Brownie with Ice Cream flambéed at your table shall leave patrons drooling for more.
 
The existing cocktail menu not only promises some of the favourites but also exclusive heady concoctions created to evolve the art of craft mixology. Having invested in some never seen before state-of-the-art equipment, the new cocktail menu, exclusive to Kolkata, includes unique ingredients such as house-made green tea kombucha, liquid smoke, oak chips, lapsang souchong tea, sous vide coffee and orange blossom water.
 
The bespoke experience is incomplete without a streak of experimental creativity through a weekly line-up of events such as pub quizzes, live bands, DJ nights and much more. Home-grown talent DJ Markuz, whose repertoire spans hip hop and many more genres with an eclectic mix of retro, house, RnB and Trap, will be manning the DJ console with his team to make every night an effin’ good one. 
 
Manu Gulati, founder and owner, Effingut, said, “We are beyond excited to finally bring the Effingut experience to Kolkata, a city that loves its food and is home to some of the best that the F&B industry has to offer - and ever-evolving in the space! While we’re opening with the full arsenal of signature cocktails, food and weekly events, our craft beers are what we are known for and we hope to receive our brewery license soon. We intend to set a new benchmark for the pub-going experience in the city of joy.”
 
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