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Doritos expands flavour portfolio with global icons
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Friday, 18 July, 2025, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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The snack aisle just got bolder with Doritos, PepsiCo’s iconic nacho chip brand, brings two of its most iconic global variants – Cool Ranch and Jalapeño Salsa Mexicana – to India, catering to the country's growing appetite for adventurous snacking. The launch represents a significant milestone for the brand in India, building on the success of popular local variants like Nacho Cheese, Masala Mayhem, and Sweet Chili.
With Indian consumers increasingly exploring layered, internationally inspired flavours, these new launches mark a strategic expansion of Doritos portfolio. Cool Ranch delivers a creamy, herby tang, while Jalapeño Salsa Mexicana packs a chilli punch – both carefully adapted for Indian palates without compromising the signature Doritos crunch that fans know and love.
To dial up the drama, Doritos has unveiled a series of quirky digital films. Each one opens with a high-octane, cinematic montage of the chip-making process – from golden corn to flavour-loaded perfection – only to be hilariously interrupted by a hungry fan who crashes the set, grabs a pack, and makes a run for it. The films, packed with humourous visuals, and that iconic Doritos crunch, drive home one message: these global flavours are just too irresistible to wait for.
Aastha Bhasin, category lead – Doritos, PepsiCo India, said, “India’s snacking landscape is evolving rapidly, driven by consumers who seek flavours that are adventurous yet familiar — a reflection of their expanding global outlook. Today’s consumers are drawn to bold taste experiences that connect them to international flavours they admire, while still resonating with local preferences. With the introduction of Cool Ranch and Jalapeño Salsa Mexicana — two of Doritos’ most celebrated global profiles — we’re responding to this growing appetite by bringing iconic, globally loved flavours to India. This launch goes beyond just portfolio expansion; it underscores our commitment to elevate everyday snacking. As world’s no. one in the nacho chip segment, Doritos continues to redefine the category with bold flavours and a strong global identity, delivering distinctive, flavour-forward products that speak to the increasingly sophisticated Indian palate.”
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