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Asbah unveils premium extra long basmati rice ‘Platinum’ has inherent aroma
Thursday, 19 May, 2016, 08 : 00 AM [IST]
Our Bureau, Mumbai
Asbah, a brand owned by DCP India Private Limited launches its premium Basmati Rice 'Platinum' which has aroma, extra long grain which elongates upto three times on cooking and age to suit occasions.

“We, at Asbah offer only pure, healthy and hygienic products. Wholesome good quality Platinum Rice is processed so carefully that the inherent aroma stays intact, and tempts the taste buds of every food gourmet. Reinforcing our brand value, vision and mission, we believe in catering to the needs and wants of our consumer with the perfect blend of quality and taste.” Gaurav Jain, MD, DCP India Pvt. Ltd.

Jain further added, “We are also well known for our social initiative of 'Women Empowerment' Asbah was born out of passion to create a better and a balanced society with focus on Women Empowerment. We ensure that the talented & deserving women around the world who want to excel in the field of education, sports or any other specialized skills are able to fulfill their desire.”

The product is available on the retail stores and leading retail chains like V-Mart, Vishal Mega Mart, Home Store, New Modern Bazaar-Mart & Home Store. The product is also available on online shopping sites; Amazon, Big Basket, Sangam online. The product is also available on all leading B2B portals.
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