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Aeronutrix launches Fast & Up, sports nutrition brand; range of products
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Saturday, 03 October, 2015, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Fast & Up, a sports nutrition brand, was launched in India by Aeronutrix Sports Products Pvt. Ltd here recently.
Further, the brand launched its first range of products Activate, Reload, Energize & Recover in the form of effervescent tablets and gel. These products are targeted towards audiences having an active lifestyle.
Most of the sports nutrition market in India is occupied by protein-based nutrition, the market share of which is in the range of Rs 500- 700 crore but this caters mainly to the bodybuilding segment. Apart from this, there is a sizeable portion of fitness enthusiasts, active healthy lifestyle seekers and sportspersons, who currently use options from abroad or mostly not consume anything beyond whey proteins and glucose drinks due to lack of product availability in the segment.
The launch event was an unparalleled experience for the sporting fraternity as it had a five course expansive molecular gastronomy meal introducing the active ingredients in each of the products. The idea of this innovative lunch was very well received and appreciated by some prominent names in the athletic fraternity. Ex-Olympian and Arjuna awardee Nisha Millet, legendary ultra marathoner Scott Jurek, national elite runner Soji Mathews, sports scientist Shyamal Vallabhjee, and 13 time iron man Dr Kaustubh Radkar were some of the eminent guests present at the launch.
“We believe Aeronutrix is the start of a journey, which brings superior, high quality options in sports and active living nutrition to the Indian customer. The Fast and Up line made using Swiss IP and technology, is the first range of products being introduced. Fast and Up has been available to customers in Europe and US for the last 7 years now. Under the brand, we are giving exciting options to the Indian customer in the areas of Pre-workout, Hydration, Post-workout and Energy Gels. All the listed products are first-of-its-kind in India in terms of delivery technology! Going forward, we would like to be known as the finest sports nutrition company in and from India in the area of smart, niche and innovative sports nutrition at affordable prices,” said Vijayaraghavan Venugopal, CEO, Aeronutrix Sports Products Pvt, Ltd.
Varun Khanna, director of marketing, Aeronutrix Sports Products Pvt. Ltd, said, “Fast and Up is an idea which not only represents the brand history but also the future of sports nutrition. It represents the latest innovations in sports nutrition from around the world being made available to every Indian who aspires to maintain an active lifestyle. We are working with some leading researchers in this area from Europe and USA to introduce cutting edge technologies and scientific solutions to bridge several gaps that are now seen in the sports nutrition market in the country. We foresee this area is going to be extremely dynamic, scientific and intelligent, and we would like to be the forerunners paving the way. Bringing the first Indian oral energy gel, liposomal technology and effervescent delivery system, this is just the beginning, we are excited and proud of the future we have in store for intelligent and progressive sports nutrition in India.”
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