|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Jagermeister to foray into India
|
|
Saturday, 17 February, 2007, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
Jagermeister, will be officially introduced to consumers in India over the next two months. "Jagermeister, one of the world's fastest growing spirit brands, is committed to invest in marketing activities in India, in order to build the Jagermeister brand franchise with Indian consumers over the long term," said David Bell, Regional Director Asia Pacific, Jagermeister.
During the next two months, Jagermeister will make its debut in India through a series of events which will be held in Mumbai, Delhi, Bangalore and Kolkata. The Jagermeister party series will begin in Mumbai, and will conclude in Kolkata.
Jagermeister is known by consumers throughout the world as the party drink. Therefore, the debut of the Jagermeister party concept in India is designed to communicate the Jagermeister brand essence to Indian consumers.
The Jagermeister party crew, known as the Jagerettes, will introduce Indian consumers to Ice Cold Jagermeister shots and mixed drinks. The Jagermeister Tap Machines will also be used at venues to ensure Jagermeister is served at an icy cold temperature. The party nights will give consumers the opportunity to taste and experience Jagermeister for the first time in a fun party environment; this goes to the core of the brands character.
"The party series heralds Jagermeister's first step into the Indian market. Over the coming months, Jagermeister will introduce consumers in India to many fun, wild and innovative concepts," added Bell
|
|
|
|
|
|
|
|
|
|