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Jagermeister Tap Machines set to rock Mumbai
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Saturday, 30 June, 2007, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Jagermeister has introduced the exclusive Jagermeister Tap Machines in Mumbai. Tap Machine dispensers are specially designed to ensure that at the push of a button, the drink is served just as it should be: `colder than ice'.
The party nights more popularly known as Jager Nights have been introduced to the consumers to give them the opportunity to taste and experience Jagermeister for the first time in a fun party environment; this goes to the core of the brands character. The Jagermeister party crew, known as the Jagerettes, introduced guests to Ice Cold Jagermeister shots and mixed drinks.
In recent years, the Jagermeister Tap Machine has become a valuable tool for ensuring that Jagermeister shots are served at the correct temperature on premise. Previously, bar staff would keep Jagermeister bottles in the freezer. However, the Tap Machine dispenser has become a key volume driver, as it serves Jagermeister 'colder than ice' at the push of a button.
Jagermeister, the famous German schnapps, was launched earlier this year in Mumbai, Delhi, Bangalore and Kolkata.
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