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Amul Masti Spiced Butter Milk
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Saturday, 16 April, 2005, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Spiced Butter Milk," in 200 ml tetra-brick packs, all over the country. Following the successful launch of Amul Kool in the market and understanding the demand for more thirst quenchers during the summer, the Gujarat Co-operative Milk Marketing Federation has come up with this healthy option to tap this
Rs 6000-crore market. Unlike carbonated soft drinks, Amul Masti Spiced Butter Milk is 100% natural and sucrose-free without any colour or preservatives added. It is a low fat product with lower sodium salt content and has 50% low calorie than soft drinks, claims the company in a press release.
Available in convenient and attractive takeaway tamperproof 200 ml tetra-brick, the product with a shelf-life of 120 days at ambient temperatures is priced at Rs 5.
This is the first time that a traditional Indian thirst quencher is available in a convenient format. This homogenous heat-treated Butter Milk is the only national brand of packaged long-life buttermilk made from the best quality fresh milk. The spices and condiments not only enhance taste and flavour, but also help in digestion. Within a few days of its launch, the response has been very encouraging from all parts particularly, the Mumbai market, according to the press release.
The product is packed at the state-of-the-art ultra-modern ISO certified Mother Dairy, Gandhinagar.
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