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FreshToHome unveils expansion to Telangana & Andhra Pradesh adding 40 cities
Wednesday, 16 February, 2022, 08 : 00 AM [IST]
Our Bureau, Bengaluru
After successfully making its presence felt across the country, FreshToHome shows no signs of slowing down and continues to expand its wings. The world’s largest fully integrated online brand in fresh fish and meat e-commerce is all set to reinforce its market presence by making available its product offerings in over 40 cities and enabling the setup of 15 new Powered-By-FreshToHome stores in Telangana and Andhra Pradesh.

As demand for quality and preservative-free meat and seafood at an affordable price is growing, these new touch points will serve the audience who are looking for convenience.

The company constantly strives towards its brand promise to offer only ‘100% Fresh, 0% Chemicals' products to its customers right at their doorsteps. The brand makes available products sourced directly from 3000 plus fishermen and farmers across 300 coasts and farms in India.

Understanding the culture of the city and the people’s food preferences, delectable variants of chicken, mutton, prawns, fish will be made available, keeping the culinary heritage intact. According to recent statistics report, it was observed that the top products of Telangana and Andhra Pradesh savoured were Chicken, Baasa/Pangas, Goat, and Eggs. From the ready-to-cook range. Telangana and Andhra Pradesh customers consumed Tangy Chicken Ghee Roast, Spicy Chettinad Chicken, Granny's Masala Fried Chicken, Yummy Chicken Cutlets, Handcrafted Chicken Dumplings/Momos.

The products are now available in 40 cities including Warangal, Khammam, Karimnagar, Nizamabad, Kamareddy, Medak, Gajwel, Siddipet, Sangareddy, Bodhan, Ramagundam, Peddapalli, Mancherial, Vijayawada, Guntur, Suryapet, Nalgonda, Kodad, Miryalguda, Ongole, Kothagudem, Bhadrachalam, Mahbubnagar, Wanaparthy, Shadnagar, Gadwal, Vizag, Kurnool, Kadapa, Ananthapur, Chittoor, Tirupati, Nellore, Kakinada, Rajamundry, Eluru, Gudivada, Machlipatnam, Narsaraopet, Tenali, with a range of 2000 plus products. The company is also associating with delivery partners in these cities to promote micro entrepreneurship empowering small businesses.

Shan Kadavil, founder, FreshToHome, said, “The company  had entered Telangana/AP market in the year 2021. Having strengthened our presence in the city, we are now thrilled to expand to more towns and enable Powered-By-FreshToHome stores. Given the market’s great potential and the rise in demand for quality meat and seafood, we aim to delight our customers with products at affordable rates and at their convenience. We are glad to serve our customers' toxin-free options of meat and seafood of their choice. In the future, we plan to satisfy our customer's needs with the best quality products and expand our footprint across the length and breadth of the Indian market.”

The company’s technology-enabled platform, Commodities Exchange empowers fishermen and farmers to electronically auction their produce to vendors. This process eliminates middlemen and ensures that the customers get the best products within 24 – 36 hours of sourcing. Additionally, an end-to-end cold supply and 120 plus quality checks for standard chemicals, antibiotics, and preservatives, make it the most reliable brand for the freshest fish and meat.
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