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FreshToHome enables 3.6 crore deliveries in 2022: Statistics Report
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Friday, 30 December, 2022, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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FreshToHome, the world’s largest fully integrated online e-commerce brand in fresh fish and meat, has announced some fun facts and delightful trivia about its customers’ preferences in the platform that took the brand by storm and surprise this year!
For instance, the meat e-commerce marketplace & subscription app received over 68 orders per minute and enabled more than 3.6 crore deliveries this year across all product categories. That’s 3 times the population of Bangalore, clearly!
Among Tier-II cities, Jaipur in the North and Vijayawada in the South emerged as the top cities that ordered the most on the marketplace compared to other Tier-II cities. The meat lovers in Vijayawada pleasantly surprised it, when the brand saw over 125% growth in two quarters!
Speaking of fast growth, the customer community of the brand knocked it off the park with its preference for ready-to-cook category. The newly launched category on the marketplace emerged as the fastest growing category with various cities having their preferred choices. If Mumbai, Pune, and Bangalore repeatedly chose Spicy Chettinad Chicken, meat lovers in Chennai and Hyderabad were swooned over by Granny's Masala Fried Chicken, a bestseller on the platform. Evidently, Chennai and Hyderabad share a common love for good meat! In the land of Rice and Fish Curry, Handcrafted Chicken Dumplings was a hot pick this year, and Kerala subtly asked us to look beyond our stereotypes.
North India relished its favourite Seekh kebabs, and Meaty Chicken Seekh Kebab raced against all other ready-to-cook SKUs to emerge as the most ordered product on the app. Cocktail Chicken Samosas emerged as a people pleaser with the product’s popularity crossing borders and it was the most preferred ready-to-cook product in the UAE region.
Some old charms did not lose their shine, as Chicken Curry Cut (Skinless) remains to be the most repeatedly ordered SKU in the last 7 years. Goat Curry Cut, Chicken Curry Cut, Chicken Breast Fillet, Rohu, Sardine, Prawn, and Baasa are the highest selling products in the Meat, Chicken and Fish categories respectively.
Speaking on the occasion, Shan Kadavil, co-founder, FreshToHome, said, "Day after day at FreshtoHome we are driven to build solutions that will help our customers make easy, healthy food choices. For instance, the launch of India’s first e-range additives and preservatives-free ready-to-cook products in the frozen meat category in FreshtoHome platform registered 1.9 times growth during the year and emerged as the fastest growing category. Led by such positive customer feedback, we have expanded our geography spread by 60% in 2022. Such data also affirm that we are in the right direction in building a large customer community that will choose preservative-free and chemical-free meat with every purchase.”
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