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Belgian Meat Office launches the 'Art of European Pork' campaign in India
Wednesday, 06 September, 2023, 14 : 00 PM [IST]
Our Bureau, New Delhi
European meat suppliers, and more specifically Belgian suppliers, are leaders in supplying quality pork to over 60 countries and a forerunner in food safety and animal welfare. Belgian Meat Office has launched its latest campaign in India - The Art of European Pork - with a promising three-year programme. Over the period of three years, the campaign will witness engaging workshops in Mumbai and Delhi, advertisements to generate awareness about premium quality pork they supply, host media outreach programmes, and participate in trade events.

The Art of European Pork | India Campaign Launch
The plan for the first year kicks off with the organisation of a trade mission visiting New Delhi and Mumbai. During their trip to the metro cities, the Belgian Meat suppliers aim to deep dive into the markets to get a better understanding, and meet meat processing companies there. New Delhi will also witness a roundtable discussion.
By hosting and participating in such events, Belgian Meat Office aims to put the spotlight on the art that quality pork is and why it deserves to be on the great Indian thalis. It will also highlight the great strength and expertise of multigenerational Belgian pork slaughterhouses and cutting plants to meticulously create good meat through an innate understanding of muscle biology and meat science.
Belgium leads in high-yield pork production, and the slaughterers and cutters strive for maximum added value for their customers and customise the products to meet customer demands.
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