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MARKETING

Society Tea introduces live extn to Tea Society Called India campaign
Tuesday, 27 February, 2018, 08 : 00 AM [IST]
Our Bureau, Mumbai
Premium tea maker Society Tea, launched http://www.teasocietycalledindia.com/, the live extension to their recently launched brand campaign, The Tea Society Called India. The microsite offers photo essays of human interest.

These prices of the limited-edition pictures start at Rs 1500. The proceeds of the sale will be donated to the non-governmental organisation (NGO) of the buyer’s choice. The NGOs include The Foundation, Advitya and World for All (WFA).

The Foundation works in the most underserved parts of India, from where it helps children by giving them an unparalleled education from Grade VI up to employability.

Advitya works in the area of skill development for people with conditions like Down's Syndrome, autism, cerebral palsy and brain damage.

WFA Animal Care and Adoptions is an organisation dedicated to the cause of needy stray animals.

The Tea Society Called India campaign features Palani Mohan, a Hong Kong-based award-winning photographer with a wealth of experience, and Rakesh Haridas, whose Instagram feed showcases a unique style of photography.

The duo has covered the length and breadth of India, from Kanyakumari to Kashmir and from Meghalaya to Mumbai.

These print-ready images are available in 6”x9” or a 12”x18” print sizes. One can also choose the cause to support from the list of NGOs. These works of art will be printed on fine art paper, packed and delivered right at your doorstep.

Talking about this wonderful initiative, Karan Shah, director, Society Tea said, “Society Tea has always been invested in the cause of charity. The Tea Society Called India campaign gave us an opportunity to go back to our roots.”

“It is a unique campaign to unlock the human bond. These artistically-shot images can either be framed in households or offices or be gifted to your loved ones, and at the same time, make a difference to the society,” he added.

“Through this campaign, we are hopeful to reach out to underprivileged children, deprived women and living creatures, who will get to see a better day because of the support,” Shah added.

The campaign will continue to evolve with more memorabilia that shares the story of the tea drinking culture in India, followed by exhibitions and events of various genres.
 
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