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MARKETING

Skippi Ice Pops gets Rs 10 million investment from Shark Tank india
Monday, 03 January, 2022, 14 : 00 PM [IST]
Our Bureau, Mumbai
Hyderabad–based Skippi Ice Pops- India’s first ice popsicle brand received funding of a whopping Rs 10 million for 15% equity in the first edition of Shark Tank India aired on Sony Entertainment Television.

Led by Kabra Global Products Pvt. Ltd., India, Skippi Ice Pops launched with an aim to introduce a fun new product in the F&B category by husband and wife duo, Ravi Kabra and Anuja Kabra.  

Skippi Ice Pops created history becoming the first brand on Shark Tank India to receive an all shark deal.

Impressed by the pitch and the product, Skippi Ice Pops received backing from all 5 sharks- Ashneer Grover, MD and co-founder, Bharat Pe; Anupam Mittal, founder &CEO, Shaddi.com; Aman Gupta, co-founder & CMO, boat; Vineeta Singh, CEO & co-founder, Sugar Cosmetics; and Namita Thapar, executive director, Emcure Pharmaceuticals.

Skippi Ice Pops is here to bring back a part of our childhood while allowing parents to introduce one of the most loved treats to their children with a product that is 100% natural and created with stringent hygiene standards.

On receiving funding from Shark Tank India, Kabra said, “We are delighted to receive funding from Shark Tank India, it is a testament to our idea of creating disruption in the F&B industry with innovation and research. We plan to invest this amount to drive more innovation and introduce more refreshing flavours to the Indian market.”

Currently available for purchase in six exciting flavours; Raspberry, Orange, Cola, Mango Twist, Bubblegum and Lemon at www.skippi.in, and across all major online marketplaces such as Amazon, Flipkart, Qtrove and at several states with distributor chain.

Skippi Ice Pops is currently available in over 660 outlets in Hyderabad alone, 2200 outlets across India and continues to grow. It is priced at Rs 240 for paper box of 12 pops with 6 flavours and Rs 666 for a bag of 36 pops.
 
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