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MARKETING

In global first, BL Agro obtains naming rights at New Delhi rly station
Saturday, 12 November, 2022, 12 : 00 PM [IST]
Our Bureau, New Delhi
BL Agro, India’s leading FMCG company, breaks new ground and becomes the very first company to be granted naming rights of New Delhi Railway Station platforms 14, 15 and 16. The tenure of the rights is for one year initially, starting this October.

This is the first time that such a tie-up with private players has been made possible, and the honour has been awarded to reputed businesses or government organisations.

With this pioneering agreement, Platforms 14 and 15 will be branded as ‘Nourish Platform 14 and 15’ and Platform 16, the one on the Ajmeri Gate side of the station, will be branded as ‘Bail Kolhu Platform No. 16’.

The new stylisation ‘Nourish Platform 14 and 15’and ‘Bail Kolhu Platform 16’ at New Delhi Platform will be seen at all the places in the platform area and wherever else the name is displayed. This gives the company naming rights in the platform area, allowing for panels, billboards, vinyl wrapping, and more, sporting Bail Kolhu’s endorsers Manoj Bajpayee, Pankaj Tripathi, and Nawazuddin Siddiqui, and Nourish’s brand ambassador Shilpa Shetty in the respective platforms.

As per senior railway officials, “This is an innovative and groundbreaking concept where licence is given for platform branding to a private entity.”

Ghanshyam Khandelwal, chairman, BL Agro, said, "It is an appreciable initiative taken by Indian Railways, and I congratulate the ministry for such progressive vision. It indeed is a landmark moment for us and we’re ecstatic to be spearheading it for New Delhi Railway Station.”
 
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